IN MY OPINION

We've heard a lot of talk about the supposed battle between store brands and national brands. There is even a campaign to say that private-label growth is an illusion. All of this fosters the notion of one vs. the other. That isn't the way we see it at the Food Marketing Institute. The consumer of the 1990s will continue to look for value. Consumers have changed since the 1980s and all of us need

We've heard a lot of talk about the supposed battle between store brands and national brands. There is even a campaign to say that private-label growth is an illusion. All of this fosters the notion of one vs. the other. That isn't the way we see it at the Food Marketing Institute. The consumer of the 1990s will continue to look for value. Consumers have changed since the 1980s and all of us need to deal with this reality. The right question to ask is how we, as a total industry, can give the

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