IN MY OPNION

Imagine, for a moment, the marketing pie. We have the trade spending segment and the consumer marketing segment. Then, let's tabulate the services, both inside and outside corporate management, that support these different slices:Consumer Marketing: Package design, consumer research, advertising, consumer affairs, publicity and public relations, consumer promotions.Trade Marketing: Sales function

Imagine, for a moment, the marketing pie. We have the trade spending segment and the consumer marketing segment. Then, let's tabulate the services, both inside and outside corporate management, that support these different slices:

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