NABISCO, PFIZER HIT THE ROAD WITH BRANDS

NEW YORK -- Consumer packaged goods firms are adapting to consumers' busy lifestyles with travel and leisure marketing programs designed to get their brands into the hands of people who are on-the-go.Nabisco, now part of Philip Morris' Kraft Foods subsidiary, Northfield, Ill., just wrapped up a two-month airline promotion, while Adams, the confectionary arm of Pfizer's Warner-Lambert Consumer Group

NEW YORK -- Consumer packaged goods firms are adapting to consumers' busy lifestyles with travel and leisure marketing programs designed to get their brands into the hands of people who are on-the-go.

Nabisco, now part of Philip Morris' Kraft Foods subsidiary, Northfield, Ill., just wrapped up a two-month airline promotion, while Adams, the confectionary arm of Pfizer's Warner-Lambert Consumer Group here is running a service-station program, said Richard Bogash, managing director of S

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