NATIONAL CAKE DELIVERY IS BORN

ATLANTA -- A nationwide cake delivery service, sourcing special occasion cakes from supermarket bakeries, was formally launched this week. After enlisting enough supermarkets to make delivery possible in most parts of the United States, Cakes 2 U, a cake delivery service based here, has begun airing a television commercial in two markets.The 30-second commercial, with a background of cheery, staccato

ATLANTA -- A nationwide cake delivery service, sourcing special occasion cakes from supermarket bakeries, was formally launched this week. After enlisting enough supermarkets to make delivery possible in most parts of the United States, Cakes 2 U, a cake delivery service based here, has begun airing a television commercial in two markets.

The 30-second commercial, with a background of cheery, staccato piano music, shows a variety of people being happily surprised at the delivery of a

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