NATIONAL CHICKEN MONTH

WASHINGTON -- The National Chicken Council, here, has joined with the U.S. Poultry & Egg Association, Tucker, Ga., and various producers in an effort to attract more retail participation for National Chicken Month 2000, which runs throughout September.This year's program includes new artwork and merchandising ideas; an updated Web site; and a two-tier, co-op promotion featuring a magazine insert and

WASHINGTON -- The National Chicken Council, here, has joined with the U.S. Poultry & Egg Association, Tucker, Ga., and various producers in an effort to attract more retail participation for National Chicken Month 2000, which runs throughout September.

This year's program includes new artwork and merchandising ideas; an updated Web site; and a two-tier, co-op promotion featuring a magazine insert and on-pack coupons for cross-merchandising opportunities, according to Perdue Farms'

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