NATIONAL DELI BRAND TRIGGERS SALES SLUMP

GETTYSBURG, Pa. -- In the land of giants, Kennie's Markets, a family-owned chain of four stores, is holding its own with a highly promoted, branded deli meat program that has significantly boosted total sales as well as image, officials told SN.Kennie's took a comprehensive approach to marketing the Dietz & Watson brand of deli products, and is starting to see the payoff. The retailer has posted 15%

GETTYSBURG, Pa. -- In the land of giants, Kennie's Markets, a family-owned chain of four stores, is holding its own with a highly promoted, branded deli meat program that has significantly boosted total sales as well as image, officials told SN.

Kennie's took a comprehensive approach to marketing the Dietz & Watson brand of deli products, and is starting to see the payoff. The retailer has posted 15% increases in total same-store deli sales, year-to-date, just a year after rolling

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