NATIONAL EVENT EXPECTED TO BOOST SALES

Supermarket retailers and local frozen food associations are planning for a lucrative National Frozen Food Month this March.Retailers and other industry sources contacted by SN said, for the most part, they expect respectable sales gains this year, spurred by in-store display contests, special advertising emphasis and other elements in the annual program.Jim Blackwell, director of pharmacy, frozen

Supermarket retailers and local frozen food associations are planning for a lucrative National Frozen Food Month this March.

Retailers and other industry sources contacted by SN said, for the most part, they expect respectable sales gains this year, spurred by in-store display contests, special advertising emphasis and other elements in the annual program.

Jim Blackwell, director of pharmacy, frozen food and dairy for Ukrop's Super Markets, Richmond, Va., and vice president of

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