NATIONAL FROZEN FOOD MONTH RINGS IN AS A HOT PROMOTION AT THE REGISTER

HARRISBURG, Pa. -- National Frozen Food Month proved to be quite a hot promotion this year.According to preliminary statistics compiled by A.C. Nielsen here, frozen food sales in March were $1.7 billion, up 3.7% over last year. Because volume jumped 1.3%, the price increase per unit of volume was up 2.4%. That figure, according to a spokesman at A.C. Nielsen, might signal higher profit margins for

HARRISBURG, Pa. -- National Frozen Food Month proved to be quite a hot promotion this year.

According to preliminary statistics compiled by A.C. Nielsen here, frozen food sales in March were $1.7 billion, up 3.7% over last year. Because volume jumped 1.3%, the price increase per unit of volume was up 2.4%. That figure, according to a spokesman at A.C. Nielsen, might signal higher profit margins for retailers.

Nevin Montgomery, president of the National Frozen Food Associa

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