NATURAL GROWTH

The biggest players in the natural foods retailing industry are becoming more formidable through consolidation.The almost simultaneous mergers of Whole Foods with Fresh Fields and of Alfalfa's with Wild Oats Community Markets would leave the industry with only two major operators. The moves would shore up these companies' resources as conventional supermarkets continue to get deeper into natural foods

The biggest players in the natural foods retailing industry are becoming more formidable through consolidation.

The almost simultaneous mergers of Whole Foods with Fresh Fields and of Alfalfa's with Wild Oats Community Markets would leave the industry with only two major operators. The moves would shore up these companies' resources as conventional supermarkets continue to get deeper into natural foods merchandising.

The merger of Alfalfa's and Wild Oats, both based in Boulder

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