NATURAL GROWTH

Widespread interest in natural food has not only changed the way mainstream supermarkets do business, it has also permanently altered the "health-food store." No longer sole domain of the Birkenstock set, these alternative stores have practically gone mainstream.But "practically" is the operative term here: While customers may not be as unconventional as they once were, they are still looking for

Widespread interest in natural food has not only changed the way mainstream supermarkets do business, it has also permanently altered the "health-food store." No longer sole domain of the Birkenstock set, these alternative stores have practically gone mainstream.

But "practically" is the operative term here: While customers may not be as unconventional as they once were, they are still looking for the "small-store" experience and all that it implies. The retailers SN spoke with are ex

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