NATURAL PRODUCTS EXPO EAST

BALTIMORE -- Those who market to the health-conscious consumer gathered here at Natural Products Expo East recently to tackle a range of topics, including category management and when to integrate or segregate products on shelves.Jim French, senior vice president, Natural Marketing Institute, Telford, Pa., said it depends upon the category and the retail environment, with organic produce generally

BALTIMORE -- Those who market to the health-conscious consumer gathered here at Natural Products Expo East recently to tackle a range of topics, including category management and when to integrate or segregate products on shelves.

Jim French, senior vice president, Natural Marketing Institute, Telford, Pa., said it depends upon the category and the retail environment, with organic produce generally better off segregated. Distributors like one place in the store versus ten different ai

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