A NATURAL REACTION

Natural and organic product is slowly growing away from its roots in specialty retailing, and is branching into mainstream retailing.That being the case, it's time to take a new look at this type of product with two questions in mind:At the most basic level, what is it and what agency defines what product meets specifications?And, as natural and organic product moves toward finding expression in conventional

Natural and organic product is slowly growing away from its roots in specialty retailing, and is branching into mainstream retailing.

That being the case, it's time to take a new look at this type of product with two questions in mind:

At the most basic level, what is it and what agency defines what product meets specifications?

And, as natural and organic product moves toward finding expression in conventional stores, how should it be presented? As a special section

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