KANSAS CITY, Mo. -- In mid-America, the land of meat and potatoes, whole health has taken root through Valu Merchandisers here.
VMC, the nonfood subsidiary of Associated Wholesale Grocers, Kansas City, Kan., first began rolling out its whole-health scheme, called Natural Solutions, to its retailers last year. Since then, retail and wholesale executives agree, the program has exceeded expectations. "Natural Solutions already accounts for 1% to 2% of our total store distribution and we