NATURAL WONDERS

New yogurts enhanced with healthful properties represent one of the fastest-growing categories in the dairy case. While other fortified products, such as omega-3-enhanced eggs and rBGH-free milk, have found a place in the case, yogurt has taken on star status with the advent of added probiotics live cultures believed to improve digestion and strengthen the body's immune system. I think probiotics

New yogurts enhanced with healthful properties represent one of the fastest-growing categories in the dairy case.

While other fortified products, such as omega-3-enhanced eggs and rBGH-free milk, have found a place in the case, yogurt has taken on star status with the advent of added probiotics — live cultures believed to improve digestion and strengthen the body's immune system.

“I think probiotics will be the next big wave. Activia has done very well for us,” said Dave Jense

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