NATUREMARK'S BIONIC SPUDS TAKING ROOT AT SAFEWAY

SEATTLE -- Safeway's division here became the first supermarket operator in the United States to stock potatoes from NatureMark, a Boise, Idaho-based biotechnogical seed company.Roughly 125 Safeway units have been merchandising NatureMark's Russett Burbank potato variety on their shelves since mid-February, sources familiar with the program said.The division, which supplies stores as far north as

SEATTLE -- Safeway's division here became the first supermarket operator in the United States to stock potatoes from NatureMark, a Boise, Idaho-based biotechnogical seed company.

Roughly 125 Safeway units have been merchandising NatureMark's Russett Burbank potato variety on their shelves since mid-February, sources familiar with the program said.

The division, which supplies stores as far north as Alaska, is stocking the product only in its Puget Sound region in Seattle.

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