NATURE'S NORTHWEST FINE-TUNES SHOPPER NEWSLETTERS AT POS

LAKE OSWEGO, Ore. -- The newest Nature's Northwest store here is creating targeted newsletters, printed at the point of sale, using data based both on customers' preferences and their actual purchases.The retailer, based in Portland, Ore., plans to use frequent-shopper data to achieve a one-to-one relationship with loyal shoppers at its store here, which opened Aug. 10. The newsletters contain promotions

LAKE OSWEGO, Ore. -- The newest Nature's Northwest store here is creating targeted newsletters, printed at the point of sale, using data based both on customers' preferences and their actual purchases.

The retailer, based in Portland, Ore., plans to use frequent-shopper data to achieve a one-to-one relationship with loyal shoppers at its store here, which opened Aug. 10. The newsletters contain promotions and store information customized to specific shoppers' needs, and can be distrib

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