NAVD HITS STUDIO PROMO OVERLOAD

OWENSBORO, Ky. -- The National Association of Video Distributors here has issued a statement critical of the many and varied buying programs being promulgated by the major studios to increase copy depth at retail.These include such strategies as bonus goods, free goods, leased goods, buybacks and revenue sharing.The distributors said they are primarily concerned with the extra costs they have incurred

OWENSBORO, Ky. -- The National Association of Video Distributors here has issued a statement critical of the many and varied buying programs being promulgated by the major studios to increase copy depth at retail.

These include such strategies as bonus goods, free goods, leased goods, buybacks and revenue sharing.

The distributors said they are primarily concerned with the extra costs they have incurred as a result of these programs, but they also recognize the strain the situ

Register to view the full article

test - Advanced Registered User

Already a member? .