NAVIGATING TOWARD COLUMBUS

COLUMBUS, Ohio -- Regional salty snacks are giving national brands a run for their money in this market.Unique merchandising methods, heavy promotional activity and a healthy economy make the Buckeye state's capital a prime target for snack manufacturers. Because the products are strongly supported by retailers, this city often serves as a test market for snack products.Additionally, Columbus has

COLUMBUS, Ohio -- Regional salty snacks are giving national brands a run for their money in this market.

Unique merchandising methods, heavy promotional activity and a healthy economy make the Buckeye state's capital a prime target for snack manufacturers. Because the products are strongly supported by retailers, this city often serves as a test market for snack products.

Additionally, Columbus has one of the highest percentages of snack food consumption per capita, according

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