NCA CREATING PROGRAM TO AID STORE MARKETING

MCLEAN, Va. -- The National Confectioners Association here will develop a candy marketing program to aid retailers. The program is tentatively titled: "Confectionery and Successful Category Management."The association's first step will be to conduct "a comprehensive study on the candy category," Bill Sheehan, NCA's manager of communications, told SN.Last year, NCA said it would organize a retail advisory

MCLEAN, Va. -- The National Confectioners Association here will develop a candy marketing program to aid retailers. The program is tentatively titled: "Confectionery and Successful Category Management."

The association's first step will be to conduct "a comprehensive study on the candy category," Bill Sheehan, NCA's manager of communications, told SN.

Last year, NCA said it would organize a retail advisory board to help it address retail concerns but has since put that project

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