NCBA, FMI HEATING UP SAFE, TASTY BURGER PUSH

CHICAGO -- To get the summer barbecue season off to a healthy start, the National Cattlemen's Beef Association here, and the Food Marketing Institute, Washington, have teamed up to teach consumers how to prepare burgers safely.The trade groups are collaborating on a national point-of-purchase campaign, The Perfect Burger, which was slated to have hit meat cases across the country by mid-May.The primary

CHICAGO -- To get the summer barbecue season off to a healthy start, the National Cattlemen's Beef Association here, and the Food Marketing Institute, Washington, have teamed up to teach consumers how to prepare burgers safely.

The trade groups are collaborating on a national point-of-purchase campaign, The Perfect Burger, which was slated to have hit meat cases across the country by mid-May.

The primary POP material is a 100-sheet color tear pad. Each of the pad's 3-by-6-inch

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