NEDDA'S NEW NAME REFLECTS MEMBERS' INTEREST IN FRESH FOOD

RANDOLPH, Mass. -- NEDDA, the New England Dairy-Deli-Bakery Association, has changed its name to NEFFA, short for the Northeast Fresh Foods Alliance, to acknowledge the trade group's broadening geographic coverage and its members' expanding fresh-food interests."We think the new name better reflects what's happening in the industry, what our members are trying to accomplish with their sales and marketing

RANDOLPH, Mass. -- NEDDA, the New England Dairy-Deli-Bakery Association, has changed its name to NEFFA, short for the Northeast Fresh Foods Alliance, to acknowledge the trade group's broadening geographic coverage and its members' expanding fresh-food interests.

Register to view the full article

TAGS: Center Store