NEDDA'S NEW NAME REFLECTS MEMBERS' INTEREST IN FRESH FOOD

RANDOLPH, Mass. -- NEDDA, the New England Dairy-Deli-Bakery Association, has changed its name to NEFFA, short for the Northeast Fresh Foods Alliance, to acknowledge the trade group's broadening geographic coverage and its members' expanding fresh-food interests."We think the new name better reflects what's happening in the industry, what our members are trying to accomplish with their sales and marketing

RANDOLPH, Mass. -- NEDDA, the New England Dairy-Deli-Bakery Association, has changed its name to NEFFA, short for the Northeast Fresh Foods Alliance, to acknowledge the trade group's broadening geographic coverage and its members' expanding fresh-food interests.

"We think the new name better reflects what's happening in the industry, what our members are trying to accomplish with their sales and marketing efforts," said Andrea Walker, executive director of the organization, which is b

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