NEED FOR NEW VIEW OF CONSUMERS SEEN

TUCSON, Ariz. -- Marketers of the future will have to deal with consumers as real people with passion and feelings rather than as statistical entities, a marketing consultant said here at the Private Label Manufacturers Association annual meeting and leadership conference.new invention, not re-invention, and they will need to find ways to deal with consumers not from a mathematical and statistical

TUCSON, Ariz. -- Marketers of the future will have to deal with consumers as real people with passion and feelings rather than as statistical entities, a marketing consultant said here at the Private Label Manufacturers Association annual meeting and leadership conference.

new invention, not re-invention, and they will need to find ways to deal with consumers not from a mathematical and statistical perspective but as real flesh-and-blood individuals with passions and feelings.

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