NEFFA IS STRESSING CONSUMER INPUT, MEMBER ALLIANCES

RANDOLPH, Mass. -- As the Northeast Fresh Foods Alliance here prepared for its annual conference and expo this week in Boston, it was evident the group is putting a fresh focus on communication.True to its name, the NEFFA has made new efforts to strengthen alliances among its members and is taking unprecedented measures to help members get input from their consumers, said Andrea Walker, NEFFA executive

RANDOLPH, Mass. -- As the Northeast Fresh Foods Alliance here prepared for its annual conference and expo this week in Boston, it was evident the group is putting a fresh focus on communication.

True to its name, the NEFFA has made new efforts to strengthen alliances among its members and is taking unprecedented measures to help members get input from their consumers, said Andrea Walker, NEFFA executive director.

Indeed, consumers take the spotlight at this year's conference,

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