NEGOTIATING CUSTOMER CONVENIENCE AT THE MEAT CASE

The meat department still enjoys the highest sales of all the fresh departments, a number currently pegged at roughly 13% of total-store sales. But compared to 1967, it's a poor number. Because that year, meat and poultry captured just over 24%. Most of the decline occurred during the health-conscious, high-priced 1980s, and it's been a struggle to get consumers to come back. Among the most critical

The meat department still enjoys the highest sales of all the fresh departments, a number currently pegged at roughly 13% of total-store sales. But compared to 1967, it's a poor number. Because that year, meat and poultry captured just over 24%. Most of the decline occurred during the health-conscious, high-priced 1980s, and it's been a struggle to get consumers to come back. Among the most critical challenges facing the industry, and still very much at the top of the list, has been red meat'

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