NEGOTIATION

NEW YORK -- Operating on the theory that providing good customer service requires knowing who the customers are and what they want, progressive retailers are using technology to more efficiently gather a host of consumer information.Supermarkets have long recognized the value of gathering data on their shoppers through a variety of survey methods, as well as providing vehicles for customers to complain,

NEW YORK -- Operating on the theory that providing good customer service requires knowing who the customers are and what they want, progressive retailers are using technology to more efficiently gather a host of consumer information.

Supermarkets have long recognized the value of gathering data on their shoppers through a variety of survey methods, as well as providing vehicles for customers to complain, compliment and question.

But technology, such as retailer web sites that

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