NET RETAILERS: ON-LINE DATA IS BEE-LINE TO CUSTOMERS

SAN FRANCISCO -- On-line grocery sellers need to leverage the data they are gathering about shopping habits to deliver more targeted marketing messages and promotions. "Developing relationships with your on-line customers is a marketing opportunity you cannot ignore," Kitt Williams, director of sales for the central region for MyPoints.com, told an audience at eFood '99, held here earlier this month.

SAN FRANCISCO -- On-line grocery sellers need to leverage the data they are gathering about shopping habits to deliver more targeted marketing messages and promotions. "Developing relationships with your on-line customers is a marketing opportunity you cannot ignore," Kitt Williams, director of sales for the central region for MyPoints.com, told an audience at eFood '99, held here earlier this month. The conference was sponsored by the International Quality and Productivity Center, Little Fal

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