NET SHOPPING BATTLE

The Food Marketing Institute's annual extravaganza in Chicago started at the weekend with all the usual opportunities to meet, greet and eat. But that's not all. Questions about technology-driven commerce are sure to rise to the fore this year, particularly those questions concerned with the plethora of business-to-consumer offers that have arisen or evolved in the past year.An indication of a new

The Food Marketing Institute's annual extravaganza in Chicago started at the weekend with all the usual opportunities to meet, greet and eat. But that's not all. Questions about technology-driven commerce are sure to rise to the fore this year, particularly those questions concerned with the plethora of business-to-consumer offers that have arisen or evolved in the past year.

An indication of a new technology orientation for the show is implicit in the FMI's inauguration of the conven

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