NETGROCER ADDS NONFOOD PRODUCTS

NORTH BRUNSWICK, N.J. -- As third-party home-shopping companies continue to reach out to customers on-line in an attempt to gain a share of grocery dollars, these organizations also are striving to carve out a niche and gain customer loyalty. In the newest effort, the nationwide on-line retailer NetGrocer here has reorganized its home-shopping Web site to a new supercenter model, where home shoppers

NORTH BRUNSWICK, N.J. -- As third-party home-shopping companies continue to reach out to customers on-line in an attempt to gain a share of grocery dollars, these organizations also are striving to carve out a niche and gain customer loyalty. In the newest effort, the nationwide on-line retailer NetGrocer here has reorganized its home-shopping Web site to a new supercenter model, where home shoppers can purchase items ranging from nonperishable grocery items to books and music.

Since

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