NETGROCER CENTERS ITSELF

NORTH BRUNSWICK, N.J. -- NetGrocer.com here is positioning itself as the great compromise of Internet food retailing.Its strategy assumes that while shoppers want to take advantage of the Internet to simplify their lives, they won't necessarily abandon the grocery store altogether, Jim Chambers, NetGrocer's chief executive officer, said. NetGrocer is also betting that running a successful Internet

NORTH BRUNSWICK, N.J. -- NetGrocer.com here is positioning itself as the great compromise of Internet food retailing.

Its strategy assumes that while shoppers want to take advantage of the Internet to simplify their lives, they won't necessarily abandon the grocery store altogether, Jim Chambers, NetGrocer's chief executive officer, said. NetGrocer is also betting that running a successful Internet food store does not necessarily require dozens of warehouses, thousands of employees an

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