THE NEW AGE ORDER

In beverages, the New Age trend just keeps on rising -- and raising new questions about merchandising right along with it.Supermarket operators are looking harder for the best places to merchandise the New Age categories -- ready-to-drink iced teas, fruit drinks and juices, sports drinks, flavored waters and seltzers -- to maximize sales and manage the flow of new products into the store.Retailers

In beverages, the New Age trend just keeps on rising -- and raising new questions about merchandising right along with it.

Supermarket operators are looking harder for the best places to merchandise the New Age categories -- ready-to-drink iced teas, fruit drinks and juices, sports drinks, flavored waters and seltzers -- to maximize sales and manage the flow of new products into the store.

Retailers are asking: Should we devote a separate section to the various New Age items,

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