NEW ALLIANCE

(FNS) -- Retailers are wholeheartedly stamping their image on prepaid calling cards. This has not always been the case. Aligning with suppliers of prepaid phone cards used to be a risky business at a time when an emerging prepaid phone-card industry offered easy entry to under-resourced companies. Sometimes retailers and their customers got burned with dead 800 numbers.Gordon Diamond, a spokesman

(FNS) -- Retailers are wholeheartedly stamping their image on prepaid calling cards. This has not always been the case. Aligning with suppliers of prepaid phone cards used to be a risky business at a time when an emerging prepaid phone-card industry offered easy entry to under-resourced companies. Sometimes retailers and their customers got burned with dead 800 numbers.

Gordon Diamond, a spokesman for AT&T, Basking Ridge, N.J., said, "There have been some problems in the industry,

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