NEW ATTITUDE

Private label is a stepchild no longer.Over the last decade it has become a significant part of the supermarket mix, industry players and analysts said. It has even become a tag on which operators hang their stores' identity, they added."It enables us to differentiate ourselves and tell customers that, if they like Hy-Vee-label products, we're the only place to buy them," Ron Pearson, chairman, president

Private label is a stepchild no longer.

Over the last decade it has become a significant part of the supermarket mix, industry players and analysts said. It has even become a tag on which operators hang their stores' identity, they added.

"It enables us to differentiate ourselves and tell customers that, if they like Hy-Vee-label products, we're the only place to buy them," Ron Pearson, chairman, president and chief executive officer of Hy-Vee Food Stores, Des Moines, Iow

Register to view the full article

test - Advanced Registered User

Already a member? .