A NEW BRAND OF PAYMENT

A handful of supermarket retailers are staking out their own territory and shaping the next frontier in electronic payments: co-branded credit cards.Co-branding, which involves retailers and banks teaming up to offer their own nationally sponsored credit cards, is only in its infancy now but promises to become an important way for retailers to tap into credit's enormous growth.The potential benefits

A handful of supermarket retailers are staking out their own territory and shaping the next frontier in electronic payments: co-branded credit cards.

Co-branding, which involves retailers and banks teaming up to offer their own nationally sponsored credit cards, is only in its infancy now but promises to become an important way for retailers to tap into credit's enormous growth.

The potential benefits of co-branding have prompted retailers such as Kroger Co., Cincinnati; Harve

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TAGS: Kroger