NEW CAMPAIGN AT FRESH BRANDS

SHEBOYGAN, Wis. -- Fresh Brands here said last week it will launch a major media campaign to publicize its new "value proposition" companywide beginning Wednesday after successfully testing the program since last May.Louis Stinebaugh, president and chief operating officer, said the new program features a more competitive pricing structure on center-store merchandise combined with everyday low prices

SHEBOYGAN, Wis. -- Fresh Brands here said last week it will launch a major media campaign to publicize its new "value proposition" companywide beginning Wednesday after successfully testing the program since last May.

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