New Campaign Taking Off, Says PBH Award Winner

WILMINGTON, Del. Produce for Better Health Foundation's Fruit & Veggies More Matters campaign is off to a good start, with more retailers signing on to the program and an increased level of produce sales for Quincy, Mass.-based Stop & Shop supermarkets. It seems like every day we pick up another retailer, Bryant Wynes, senior executive of retail marketing for PBH, told SN. Right now, we're probably

WILMINGTON, Del. — Produce for Better Health Foundation's “Fruit & Veggies — More Matters” campaign is off to a good start, with more retailers signing on to the program and an increased level of produce sales for Quincy, Mass.-based Stop & Shop supermarkets.

“It seems like every day we pick up another retailer,” Bryant Wynes, senior executive of retail marketing for PBH, told SN.

“Right now, we're probably at about 47 different companies, which is well over 22,

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