NEW 'CASPER' TO MATERIALIZE DIRECT TO VIDEO

BEVERLY HILLS, Calif. -- "Casper, A New Beginning" will be the first direct-to-video release from Twentieth Century Fox Home Entertainment here when it streets Sept. 19. Packaged-goods tie-in partners include General Mills' Count Chocula Cereal and Mondo Fruit Squeezers.The feature-length title will be backed by a marketing program valued at more than $30 million. Similar to the "Casper" movie of

BEVERLY HILLS, Calif. -- "Casper, A New Beginning" will be the first direct-to-video release from Twentieth Century Fox Home Entertainment here when it streets Sept. 19. Packaged-goods tie-in partners include General Mills' Count Chocula Cereal and Mondo Fruit Squeezers.

The feature-length title will be backed by a marketing program valued at more than $30 million. Similar to the "Casper" movie of 1995, the title will combine live action and animation. Suggested retail price will be $

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