THE NEW CATEGORY CAPTAIN

Category captains -- manufacturers who take a lead role in setting up shelf planograms and assortments for their categories, covering both their brands and others -- have been around for a long time. But their role may be changing.For one thing, a major legal precedent was set in January when the U.S. Supreme Court let stand a $350 million Kentucky jury decision against United States Tobacco Co.,

Category captains -- manufacturers who take a lead role in setting up shelf planograms and assortments for their categories, covering both their brands and others -- have been around for a long time. But their role may be changing.

For one thing, a major legal precedent was set in January when the U.S. Supreme Court let stand a $350 million Kentucky jury decision against United States Tobacco Co., Greenwich, Conn., the nation's largest snuff manufacturer. The case, brought by Conwood

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