NEW CEO SETS COURSE FOR A RENAISSANCE AT BRUNO'S

BIRMINGHAM, Ala. -- James A. Demme, the new chairman and chief executive officer of Bruno's here, said last week he hopes to restore customer confidence in the company and its pricing in an effort to turn its declining fortunes around.Demme, 57, left his position as chairman, president and CEO of Homeland Stores, Oklahoma City, to succeed William J. Bolton at Bruno's.Bruno's said Bolton, 51, has resigned

BIRMINGHAM, Ala. -- James A. Demme, the new chairman and chief executive officer of Bruno's here, said last week he hopes to restore customer confidence in the company and its pricing in an effort to turn its declining fortunes around.

Demme, 57, left his position as chairman, president and CEO of Homeland Stores, Oklahoma City, to succeed William J. Bolton at Bruno's.

Bruno's said Bolton, 51, has resigned to pursue other opportunities.

Demme told SN he has not had a

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