NEW COFFEES FILTER OUT THE ACID

New lower-acid coffees may help supermarket retailers bring customers who may have strayed back into their coffee aisles. Coffee products introduced within the last month are attempting to target the population of coffee lovers whose digestive tracks are sensitive to the acids in coffee."[These products] could increase sales by bringing a consumer back into the coffee segment who had stopped for health

New lower-acid coffees may help supermarket retailers bring customers who may have strayed back into their coffee aisles. Coffee products introduced within the last month are attempting to target the population of coffee lovers whose digestive tracks are sensitive to the acids in coffee.

"[These products] could increase sales by bringing a consumer back into the coffee segment who had stopped for health reasons," said Gary Hemphill, vice president of information services at the Bevera

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