NEW CONCEPT EXPECTED TO BOOST FABRIC CARE SALES

TAUNTON, Mass. -- A Shaw's unit here is testing a new laundry merchandising concept with one of its vendors that is expected to increase sales in the fabric care segment by as much as 24%."It's not a new product, but a shelving concept, to present fabric care in a conceptual way -- a way to organize and merchandise a product," said one member of the sales team, who works for the manufacturer, Procter

TAUNTON, Mass. -- A Shaw's unit here is testing a new laundry merchandising concept with one of its vendors that is expected to increase sales in the fabric care segment by as much as 24%.

"It's not a new product, but a shelving concept, to present fabric care in a conceptual way -- a way to organize and merchandise a product," said one member of the sales team, who works for the manufacturer, Procter & Gamble, Cincinnati.

Shop Like You Wash is the name of the concept, the

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