NEW CONFERENCE SETS TECHNOLOGY FOCUS

DALLAS -- Technology will be the focus at the Produce Marketing Association's inaugural FreshTech '96 conference -- technology that's already available in the produce and floral industries as well as what's coming, said conference officials.In addition, the conference is designed to look at ways to exploit produce-related technology to gain a competitive edge.The conference, scheduled for April 11

DALLAS -- Technology will be the focus at the Produce Marketing Association's inaugural FreshTech '96 conference -- technology that's already available in the produce and floral industries as well as what's coming, said conference officials.

In addition, the conference is designed to look at ways to exploit produce-related technology to gain a competitive edge.

The conference, scheduled for April 11 to 13 at the Infomart technological exhibition facility here, is sponsored by

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