NEW CONTENDERS

Manufacturers keep bulking up their cereal sales with new entries.This month Kellogg Co., Battle Creek, Mich., the world's leading cereal manufacturer, rolled out its latest cereal creation -- Kellogg's Smart Start, a new cereal made from sweetened multigrain flakes with crunchy rice and oat clusters. It is fortified with 14 essential vitamins and minerals.Smart Start is targeted at adults and provides

Manufacturers keep bulking up their cereal sales with new entries.

This month Kellogg Co., Battle Creek, Mich., the world's leading cereal manufacturer, rolled out its latest cereal creation -- Kellogg's Smart Start, a new cereal made from sweetened multigrain flakes with crunchy rice and oat clusters. It is fortified with 14 essential vitamins and minerals.

Smart Start is targeted at adults and provides a taste and nutrition option not currently available within the cate

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