A NEW DEAL

Compact displays of plastic cards are greatly broadening the offerings of many supermarkets.The prepaid cards, often bought as gifts and usually positioned near the checkouts, also are a loss-prevention officer's dream as they have no value until scanned.The category got its start at retail with long-distance telephone calling cards and has recently evolved with the many prepaid wireless phone services

Compact displays of plastic cards are greatly broadening the offerings of many supermarkets.

The prepaid cards, often bought as gifts and usually positioned near the checkouts, also are a loss-prevention officer's dream as they have no value until scanned.

The category got its start at retail with long-distance telephone calling cards and has recently evolved with the many prepaid wireless phone services on the market. Prepaid cards for cell phone ringtones and games as w

Register to view the full article

Already a member? .

TAGS: Walmart