A NEW DIRECTION

Many retailers are taking their microbrew departments in a new direction to keep their beer sales heading north.No longer in vogue are departments featuring hundreds of stockkeeping units of microbrews gathered from across the fruited plains. Instead, many retailers are now concentrating on a few leading and locally popular brands along with the strong national players, including Samuel Adams, Pete's,

Many retailers are taking their microbrew departments in a new direction to keep their beer sales heading north.

No longer in vogue are departments featuring hundreds of stockkeeping units of microbrews gathered from across the fruited plains. Instead, many retailers are now concentrating on a few leading and locally popular brands along with the strong national players, including Samuel Adams, Pete's, Red Dog, Anchor Steam and Sierra Nevada.

Dozens of microbrew brands have go

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