NEW DIRECTIONS

Private-label fresh foods have finally come into their own, and implementation of store-brand programs is quickly moving supermarket merchandising in a whole new direction. Retailers say the timing of this trend couldn't be better. The expansion of post-consolidated, national chains into new markets has compelled all operators -- large and small -- to seek out fresh ways in the drive to attract shoppers

Private-label fresh foods have finally come into their own, and implementation of store-brand programs is quickly moving supermarket merchandising in a whole new direction. Retailers say the timing of this trend couldn't be better. The expansion of post-consolidated, national chains into new markets has compelled all operators -- large and small -- to seek out fresh ways in the drive to attract shoppers and develop new profit channels. Private label allows them to not only merchandise items u

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