NEW DIRECTIONS FOR POULTRY

The supermarket poultry business is aiming more directly than ever at consumers' needs, and value-added products are leading the way.That's how poultry's top marketers painted the future, in a round of interviews with SN.Executives from the country's four biggest poultry suppliers said consumer-oriented trends such as pre-cooked birds, boneless, skinless parts and other value-added products will loom

The supermarket poultry business is aiming more directly than ever at consumers' needs, and value-added products are leading the way.

That's how poultry's top marketers painted the future, in a round of interviews with SN.

Executives from the country's four biggest poultry suppliers said consumer-oriented trends such as pre-cooked birds, boneless, skinless parts and other value-added products will loom large -- and they mark a distinct step beyond the concerns about producti

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