NEW DIRECTIONS FOR POULTRY

Retailers wanting a sneak preview of the future for supermarket poultry should look to the food-service industry. So said poultry's top marketers, in a round of interviews with SN.They also said retailer-supplier partnerships will be the key to getting these products into America's shopping carts and winning back consumer dollars from the burgeoning food-service and restaurant sector.None of the executives

Retailers wanting a sneak preview of the future for supermarket poultry should look to the food-service industry. So said poultry's top marketers, in a round of interviews with SN.

They also said retailer-supplier partnerships will be the key to getting these products into America's shopping carts and winning back consumer dollars from the burgeoning food-service and restaurant sector.

None of the executives from the country's four biggest poultry suppliers -- Tyson Foods, Spr

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