NEW DIRECTIONS IN SPECIALTY PRODUCT PROMOTION

(FNS) -- Private label offerings in gourmet guises maintain a comfortable appeal to lure customers into trial. Attractive packaging, premium flair and cohesive lines of private label products draw customer attention, but it is the supermarket operator's main-street merchandising panache that spurs sales.This strategy often takes an in-unit turn when it comes to promoting product. In-unit promotions

(FNS) -- Private label offerings in gourmet guises maintain a comfortable appeal to lure customers into trial. Attractive packaging, premium flair and cohesive lines of private label products draw customer attention, but it is the supermarket operator's main-street merchandising panache that spurs sales.

This strategy often takes an in-unit turn when it comes to promoting product. In-unit promotions -- sampling, special displays and special volume pricing -- are methods operators acro

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