NEW ENTRIES HEAT HOUSTON'S VIDEO RENTAL MARKET

HOUSTON -- Newcomers Albertsons and Hollywood Video are upping the competitive ante for video rentals in this market area. Houston is widely regarded as the birthplace of supermarket video, This is as a result of distributor ETD Entertainment Merchandising here putting first Randalls and then the Kroger division, also here, in the video business in the early '80s. The supermarket rental programs here

HOUSTON -- Newcomers Albertsons and Hollywood Video are upping the competitive ante for video rentals in this market area. Houston is widely regarded as the birthplace of supermarket video, This is as a result of distributor ETD Entertainment Merchandising here putting first Randalls and then the Kroger division, also here, in the video business in the early '80s. The supermarket rental programs here survived and thrived despite the Houston market being one of the first in the nation to see a

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TAGS: Kroger