Suddenly, it's no longer cool to run with the pack and be all things to all people in food retailing.
Almost overnight, traditional supermarkets appear to be changing position and experimenting with new concepts, both big and small, with new formats and names.
A few examples are:
GreenWise Market (Publix Super Markets): Positioned for health-conscious consumers, this is Publix's answer to Whole Foods Market. The format is scheduled to open later this year.